Spain’s brand Re-enter the U.S. market: focus on practicality
Author: Vivien // Category: Bag NewsFrom 2005 to 2007, Stuart Vevers has been famous for its dazzling rivet and well known tassels.. Mr. Vevers, 36 years old, took over the Spanish leather brand Loewe under LVMH’s .He put stress on the reform of shaping the practicality of the branding. The said branding has just launched a $1,045 bag which has just performed this point. Mr. Vevers stressed that the package is designed to be used in each season.Not like most of other bags ,they should be changed in every season.Meanwhile he also designed the bag of light weight.
Since 10 years ago, each brand has continually launched “it bags”. Chloe, Gucci, Louis Vuitton, Prada and other famous brands would present their new bag in each quater. The economic crisis of 2008 changed this situation. In 2009 worldwide ,bags sales were down of 0.5% amd U.S. sales fell 3.3%.
Loewe brand has a 164-year history whose the main sales are in Spain and East Asi.And it’s nearly ten years for no retail stores in America . Mr. Vevers was served as the designer of BottegaVeneta brand and also worked for Givenchy.What’s more, Mulberry brand’s rise was his credit. And this time he made the program for the Loewe brand on the basis of practical essense.Due to the shortage of advertising funds, Mr. Vevers hopes to make the brand famous with star effect.Great stars such as Angelina Jolie, Jennifer Lopez, Madonna, etc. will have the chance to use the Amazona Bag of 35 years so that they could improve the populatity of the said brand.
